STR CAMPAIGN OBJECTIVES
In alignment with the Non-Motorised Transport policy, the THEMES pillars for a ”Greater Lagos” and the Sustainable Development Goals of the UN, the campaign aims to accomplish the following;
Educate all road users on their obligation to share the road.
Reinforce the use of highway code.
Encourage road safety etiquette / courtesy.
Promote Walking, Running and Cycling awareness as well as a behavioral shift.
TONE OF CAMPAIGN
Safety is an integral part of this campaign, so it should be taken seriously. The safety of all road users including pedestrians and cyclists must be seen as paramount.
The tone of the overall campaign (both in look and feel) would be
AND DRAMATIC – enough to draw attention to the issues
In conjunction with ACF and Lagos State Parks and Garden Agency (LASPARK), we plan to covert idle spaces/ road and drainage setbacks into safe eco-friendly bicycle & recreational parks with cycle paths which may eventually be incorporated into the cities cycling network.
The first of such bike parks would be situated along the Freedom Way in Lekki Phase 1.